A Study on Standardization of Korean Distribution Terminology thru Research on its Management Situation

• 발행기관: 한국유통과학회
• 저자명: Kyu-Chul Han Dae-Yun Kim Seung-Mi Kim Sang-Youn Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 227~230쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.07.13

영문 초록

Purpose - The purpose of this study is to investigate the current state of the distribution terminology use by retailer and consumer nationwide and suggest the practical improvement plan of refinement and standardization for distribution terminology. Research design, data, methodology - Data were collected from overall literature regarding distribution industry, retailer survey and consumers nationwide. The study will proceed with 3 steps of research and survey on use of distribution terminology in Korea such as literature study, retailer survey by store format, and general consumers nationswide. Implications- Desired and expected effects resulting from the study in question is summarized from 3 perspectives such as retailer, government, and consumer itself. Future study - Future study will be concentrated on practical 3 steps of research and survey on literatures, retailers, and consumers which is followed by analyzing its outcome and arranging suggestions such as improvement plan for the refinement and standardization of distribution terminology in Korea.

목차

Abstract

1. Introduction

2. Scope of the Study

3. Research Methodology

4. Implications and Future Study

References

키워드

Distribution Terminology Standardization Store Format