Women's Clothing Retailer Relief of VMD at Underground

• 발행기관: 한국유통과학회
• 저자명: Mi-lim Park In-sun Lee Hyun-ju Jung
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 359~367쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.07.13

영문 초록

Purpose - The purpose of this paper is to practice VMD for a fashion SMEs underground store. This study has investigated the current situation of the store, and we found some problems of VMD and renovated VMD of the underground store. Research design, data, methodology - This study applies two qualitative methods- direct and participant observation and direct interview with the shopkeeper. Results -There are many ways to improve shop management including the notice of the store, the increase of customers and sales of the store by implementing VMD based on the manager’s tastes and the concept of the store. Conclusions - Findings of this study prove that influences of VMD are significant at fashion SMEs underground store.

목차

Abstract

1. Introduction

2. Background

3. Method

4. Conclusion

References

키워드

Visual Merchandising SMEs Case Study Vintage romantic image