Analysis of SMEs Clothing Store’s VMD

• 발행기관: 한국유통과학회
• 저자명: Jong-hyun Kim Do-hoon Kawk Soo-yul Lee Hyun-ju Jung
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 369~375쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.07.13

영문 초록

Purpose - The aim of this paper is about what kinds of effects are on the eco-display in the clothing store. Research design, data, methodology - This study design is qualitative research based on real problem shooting for direct and participant observation, consulting, implementing and interviewing feedback of afterwork. A triangle method has been applied in interviews in terms of a period and interviewer. Results - After finishing the eco-display of the SMEs store, the owner and customers are satisfied with the results. Conclusions - The findings of this study show that the impacts of new display are significant for the SMEs fashion store.

목차

Abstract

1. Introduction

2. Background

3. Method

4. Interview

5. Conclusion

References

키워드

Visual Merchandising SMEs Case Study Eco-Display Multi Store