The Impact of Impulse Buying on Retail Markets in Indonesia

• 발행기관: 한국유통과학회
• 저자명: Mochamad SOELTON Yanto RAMLI Tri WAHYONO Eko Tama Putra SARATIAN Chairiel OKTAVIAR Muhammad MUJADID
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 8 No.3, 575~584쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2021.03.30

영문 초록

This research aims to examine and analyze the impact of customer shifting behavior on the shopping emotion. Based on impulse buying, customers tend to behave recently based on the constructed variables of impulse buying, outlet ambience, hedonic shopping value utilitarian shopping value, and shopping emotion. This study employs samples/survey data of the population consisted of Asian women parents in Indonesia. The survey data of this research is based on observations using time series with cross-section/one-shot, which was done in 2019. The results indicate that variable outlet ambience, hedonic shopping value, and shopping emotion have a positive and significant impact on impulse buying. Whereas the utilitarian shopping value variable has a positive but not significant relationship against impulse buying. There is a positive influence between ambience outlets and utilitarian shopping value on shopping emotion. The variable hedonic shopping value has a negative and not significant relationship towards shopping emotion. The finding of this study suggests that both the retail stores and even the superstores must pay more attention to the design of outlet ambience to create the hedonic shopping value and eventually may attempt the attention of the impulse buying customers.

목차

1. Introduction

2. Literature Review

3. Method

4. Results and Discussion

5. Conclusion and Implication

References

키워드

Impulse Buying Outlet Ambience Hedonic Shopping Value Utilitarian Shopping Value Shopping Emotion