Impact of Big Five Model on Leadership Initiation in Critical Business Environment Among Marketing Executives

• 발행기관: 한국유통과학회
• 저자명: Mohammad Saleh MIRALAM Nasir ALI Vikram JEET
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.11, 507~517쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.11.30

영문 초록

The present research intends to examine the relationship between the Big Five personality traits and leadership initiations among the marketing executives in Delhi NCR (INDIA), and seeks to uncover the predictors of leadership initiations within personality traits. The data are collected through online survey method using different social media platforms. A sample of 233 (male =136 and female =97) marketing executive’s responses were included. The data collected with the help of self-reported Big Five model inventory and leadership initiation test. The collected data were analyzed statistically by using descriptive statistics, correlation. and stepwise multiple regression analysis. The results revealed that the age of respondents inversely correlated with leadership initiation. Neuroticism revealed significant inverse correlation with leadership initiation, whereas significant positive correlations were found between extraversion, conscientiousness, agreeableness, and leadership initiations, while openness to experience revealed insignificant positive correlation with leadership initiation. Extraversion and conscientiousness appeared as the most dominant personality traits among marketing executives, irrespective of gender, that positively influenced leadership initiation and appeared as the predictor of leadership initiation. In male executives extraversion and age emerged as the predictors of leadership behavior, while in female executives extraversion and openness to experience personality traits appeared as the predictors of leadership initiation.

목차

1. Introduction

2. Literature Review

3. Research Objectives

4. Methodology

5. Results and Discussion

6. Conclusion and Suggestions

References

키워드

Big Five Model Personality Traits Leadership Initiation Marketing Executive