A Study on the effect of product recommendation system on customer satisfaction: focused on the online shopping mall

• 발행기관: 한국유통과학회
• 저자명: Ba-Da CHO Rajasekhara Mouly POTLURI Myoung Kil YOUN
• 간행물 정보: 『산경연구논집(JIDB)』Volume.11 No.2, 17~23쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.02.28

영문 초록

Purpose: The purpose of this study is to understand the effect of the unique product recommendation system on customer satisfaction. Research design, data and methodology: The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. Results: The result implies that the characteristics of the product recommendation system should be more secure and developed. Conclusions: The aspects of the product recommendation system were selected as factors of price fairness, accuracy, and quality through previous studies, and the empirical analysis of the effect of the characteristics of the product recommendation system on customer satisfaction was summarized as follows. Among the attributes of the product recommendation system, the attributes of price fairness, accuracy, and quality affect customer satisfaction. Among them, the beta value of quality was the highest, and the effect of quality was the largest among the three factors. Based on the results of the study, the implications for the characteristics of the product recommendation system are summarized as follows. The aspects of the product recommendation system have a positive effect on customer satisfaction, so it is necessary to fill the needs of consumers based on the survey focused on quality

목차

1. Introduction

2. Theoretical Background

3. Research design

4. Empirical analysis

5. Conclusions

키워드

Product recommendation system Recommendation system Online shopping mall Customer satisfaction