공유경제와 O2O를 활용한 Chauffeured Car Services의 이용의도에 관한 연구

• 영문명: Use Intention of Chauffeured Car Services by O2O and Sharing Economy
• 발행기관: 한국유통과학회
• 저자명: 전수부(Xiu Fu Tian) 무윤택(Run Ze Wu) 이종호(Jong Ho Lee)
• 간행물 정보: 『유통과학연구(JDS)』제15권 제12호, 73~84쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.12.30

영문 초록

Purpose – Over recent years, O2O and shared economy have been an eye-catching topic. Many researches on O2O and shared economy have been published gradually. The emerging enterprise of chauffeured car services developed rapidly in the past two years. Therefore, it is necessary to explore the influencing factors of use intention of the chauffeured car services users. Through active use of O2O and shared economy, put up with operation strategy in line with their use intention. Research design, data, and methodology – After collecting 324 respondents in China with questionnaires, this study begin the empirical research with users of Chauffeured Car Services, and analyzes data with IBM SPSS 24.0 and IBM AMOS 24.0. Results – Personal Propensity to Trust significantly affects the Initial Trust of chauffeured car services users. Firm Reputation significantly affects the Initial Trust and use intention of chauffeured car services users. Initial Trust significantly affects the use intention of chauffeured car services users. Performance Expectancy and Effort Expectancy significantly affect chauffeured car services users’ use intention. Social Influence also significantly affects the use intention of chauffeured car services users. Conclusions – First, Initial Trust significantly affects the use intention of chauffeured car services users. Thus, the enterprise should make efforts to improve users’ initial trust in order to attract their attention. For this reason, chauffeured car services enterprises should conduct questionnaires to deeply explore what needs can improve users’ initial trust. Second, performance expectancy and effort expectancy significantly affect chauffeured car services users’ use intention. When users enjoy chauffeured car services, they attach great importance to the convenience, simplicity and efficiency, which reflects that chauffeured car services’ desire for greater development in the O2O and shared economy market. Ther

목차

1. 서 론

2. 이론적 배경

3. 연구 모형 및 가설

4. 실증분석 및 가설검증

5. 결론

References

키워드

UTAUT ITM O2O Sharing Economy Chauffeured Car Services