지방자치단체의 정책홍보 효과성 제고방안

• 영문명: Improving the Effectiveness of the Policy Public Relationship in Local Government- Focusing on Jeju Special Self-Governing Province -
• 발행기관: 한국비교정부학회
• 저자명: 김대희(Dhe-Hee Kim) 강창민(Chang-Min Kang) 양덕순(Duck-Soon Yang)
• 간행물 정보: 『한국비교정부학보』제14권 제1호, 197~216쪽, 전체 20쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2010.07.30

영문 초록

The purpose of this study is to seek promotional measures to raise its effectiveness of the policy of Jeju Special Self-Governing Province by analyzing the status on promoting it s policies and public awareness. Also, this study tries to provide the most desirable promotional measures for local residents based on the findings of the public awareness. Suggestion on promoting the police of Jeju Special Self-Governing Province is as follows: First, devising policy message is important. Second, it is important to build relations and confidences between the local government and the residents. Third, the implementation of promotional DB in public sector is needed. By making these efforts, policy efficiency of Jeju provincial government can be maximized and the public administration of the provincial government can be smoothly operated.

목차

Ⅰ. 서 론

Ⅱ. 정책홍보의 이론적 검토와 분석틀

Ⅲ. 제주특별자치도 정책홍보의 실태 분석

Ⅳ. 정책홍보의 효과성 제고방안

Ⅴ. 결 론

참고문헌

키워드

정책홍보 제주특별자치도 지방정부 행정홍보 지역주민 policy public relationship Jeju Special Self-Governing Province local government administrative public relationship local residents