유니콘 기업의 성공에 영향을 미치는 요인에 관한 탐색적 연구

• 영문명: An Exploratory Study of a Chinese IT Unicorn Company
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 김원경(Yuan-Jing Jin) 허문구(Moon-Goo Huh)
• 간행물 정보: 『아태비즈니스연구』제12권 제1호, 101~120쪽, 전체 20쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2021.03.31

영문 초록

Purpose - As the research of Chinese unicorn companies is still in early stages, this paper aims to investigate the factors that influence the success of Chinese IT unicorns. Design/methodology/approach - This study is conducted as a single case study and used various sources such as interviews, internal data, press releases, IR data, etc. to enhance the reliability and validity. Findings - First, the characteristics of the start-up team, social capital, and strategies as internal factors affect the success of unicorns. Among them, the more Guanxi in social capital factors, the greater the possibility of growing into an IT unicorn company. Second, the role of venture capital and geographical location have been identified that two factors affect the success of unicorns. In the role of venture capital, it has been confirmed that the world s top-level venture capital company or a company that has been invested by “BATJ” is more likely to grow into a unicorn company in China. Research implications or Originality - This paper distinguishes between internal and external factors to explain the factors that affect the growth of unicorn companies, which lays the foundation for future research, such as the exploration of the unicorns and the development of new variables.

목차

Ⅰ. 연구목적

Ⅱ. 이론적 배경과 연구 과제

Ⅲ. 연구방법

Ⅳ. 연구 결과

Ⅴ. 토의 및 결론

키워드

Case Study Chinese IT Companies Success Factors Unicorn Companies