중국 저가항공사 서비스 만족도 및 재이용 의도에 관한 연구

• 영문명: Empirical Study on Customer Satisfaction and Intention to Reuse in Chinese Low Cost Carrier Industry
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 위수푸 투어후티(Yusufu Tuohuti) 김명수(Myoung-Soo Kim)
• 간행물 정보: 『아태비즈니스연구』제11권 제4호, 167~176쪽, 전체 10쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

Purpose - In this study, we tried to find that the relationship between the perception of customers on the airline service quality, customer satisfaction, and intention to reuse in Chinese low-cost carriers industry. Design/methodology/approach - We conducted the empirical study for hypotheses testing using the survey data of experienced users in Chinese low-cost carriers service. In this study, reliability and factor analysis were conducted using SPSS 26.0, the path analysis was performed using AMOS 24. Findings - We found that the customer’s perception of aviation operation, reservation/ ticketing, online information service provided by Chinese low-cost carriers are positively associated with customer satisfaction. In addition, it was confirmed that customer satisfaction is positively related to the intention to reuse. Research implications or Originality - Based on the results of analysis, it was confirmed that the basic sub-services of the airline are also important in the low-cost carriers services market.

목차

Ⅰ. 서론

Ⅱ. 문헌 연구

Ⅲ. 연구 모형 및 가설

Ⅳ. 자료 수집

Ⅴ. 가설 검정

Ⅵ. 결론 및 시사점

References

키워드

Customer Satisfaction Intention to Reuse Chinese Low Cost Carrier