An Empirical Study on Self-service Technologies and Consumer Satisfaction

• 발행기관: 동아시아무역학회
• 저자명: Sun Yao
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』 Vol. 2 No. 2, 49~53쪽, 전체 5쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

Purpose - This research examines what factors principally affect consumers’ acceptance of Self-Service Technologies and intent to use. Design/Methodology/Approach - To answer the research question, the TAM was adopted. We collected data from market research. By adopting TAM, we examine the factors that affect the continuous use intention of Self-Service Technologies. Findings - The empirical results show that SSTs’ usefulness and ease of use positively affect consumers’ intension to use in line with the proposed assumption. Research Implications - The perceived usefulness and perceived ease of use positively affect continuous use intention. The Self-Service provider would enhance usefulness and ease of use, then increase the likelihood of adopting Self-Service Technologies.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Hypothesis Development and Proposed Research Model

Ⅳ. Analysis and Results

Ⅴ. Conclusion

References

키워드

Ease of Use Intention to Use TAM Usefulness