中国高尔夫消费者在社交活动中的体面感对商品满意度和品牌态度的影响

• 영문명: The Effects of Sense of Decency in Social Activities on Product Satisfaction and Brand Attitude of Chinese Golf Consumers
• 발행기관: 동아시아무역학회
• 저자명: 张 霄 宇(Xiaoyu Zhang) 徐浩龙 (Haolong Xu)
• 간행물 정보: 『Journal of East Asian Trade(JEAT)』 Vol. 2 No. 2, 123~132쪽, 전체 10쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.12.30

영문 초록

Purpose - The purpose of this paper is hoping to study the relationship between the variables of sense of decency in social activities, product satisfaction, brand attitude of Chinese golf consumers. Design/Methodology/Approach - Based on consumers who like to play golf in the northeast of China are selected as the research object, and the convenience sample sampling method of nonprobability sample sampling method is used to extract samples. Findings - This paper studies significant statistical difference between sense of decency in social activities and product satisfaction, there was a significant statical difference between product satisfaction and brand attitude with all sub factors, there was a significant statical difference between sense of decency in social activities and brand attitude. Research Implications - In the management, the research on the influence of soybean import volume on futures price is perfected, which provides theoretical basis for maximizing import welfare and improving domestic futures market.

목차

Ⅰ. 引言

Ⅱ. 研究方法

Ⅲ. 结果

Ⅳ. 讨论

Ⅴ. 结论

References

키워드

Brand Attitude Product Satisfaction Sense of Decency in Social Activities