한국의 B2C 국경 간 전자상거래와 시장 다변화에 대한 시사점

• 영문명: Implications for Korea’s B2C Cross-Border e-Commerce and Market Diversification
• 발행기관: 한국무역연구원
• 저자명: 홍선의(Seon-Eui Hong)
• 간행물 정보: 『무역연구』제16권 제5호, 407~422쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2020.10.30

영문 초록

Purpose - The Purpose of this paper is to examine the current status and changes of B2C cross-border e-commerce after the COVID-19 pandemic, identify the characteristics and problems of B2C cross-border e-commerce in Korea, and derive implications for this. Design/Methodology/Approach - This study analyzes the current situation and derives problems based on various papers, reports, and statistical data centering on literature research. To this end, various data and documents published by KOTRA, KITA, KPMG, GLOBAL-e, KOSTAS, etc. were referenced. Findings - As a result of the study, global cross-border e-commerce showed negative growth in January and February 2020, but rebounded in March and April 2020, growing more than 20% year-over-year. However, B2C cross-border e-commerce in Korea decreased by more than minus 10% year-on-year in both the first and second quarters of 2020. Unlike high growth in major countries and regions, negative growth in Korea revealed problems in Korea. In addition, the high dependence on specific countries and specific products is likely to be an impediment to the future development of B2C cross-border e-commerce in Korea. Research Implications - The following implications were derived from the study: B2C cross-border e-commerce leaning on china and cosmetic is posing a variety of risks. Therefore, market diversification is very necessary. India and the Middle East have been chosen as new markets to replace China.

목차

Ⅰ. 서론

Ⅱ. 세계 무역 및 국경 간 전자상거래 현황과 트렌드 변화

Ⅲ. 국경 간 전자상거래의 현황 및 변화

Ⅳ. B2C 국경 간 전자상거래 시장 다변화를 위한 시사점

Ⅴ. 결론

References

키워드

B2C COVID-19 Cross-Border E-commerce Idia Market Diversification Middle East