최근 관광분야 마케팅 연구 동향 및 향후 연구 방향

• 영문명: Recent Research on Service Marketing in Tourism Field : A Critical Review and Future Directions
• 발행기관: 한국해양관광학회
• 저자명: 야은숙(Ya, Eun-Sook)
• 간행물 정보: 『해양관광연구』제13권 제1호, 163~183쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2020.04.30

영문 초록

This research reviewed of recent(2010-2019) articles on marketing in tourism field that were published in major Korean Tourism journals from 2010 to 2019. For this purpose, I examined the top 9 Tourism journals and found 132 studies by browsing for the titles and key words with marketing.’A critical literature review was conducted about the studies on marketing in tourism field for the last 10 years. First, I examined research trends through content analysis in the articles of marketing published in Korean major Tourism journals Second, I have compared these findings with the research conducted on service marketing by Yi & Lee(2014). Third, I discuss major findings of recent research on marketing in Tourism field and suggest future research directions for the next decade.

목차

Ⅰ. 서론

Ⅱ. 선행 연구 분석 및 내용분석의 설계

Ⅲ. 관광 분야 마케팅 연구에 대한 내용 분석

Ⅳ. 선행 연구에서 제시된 방향의 연구 현황

Ⅴ. 결론

참고문헌

키워드

서비스 마케팅 내용분석 연구 동향 연구방법 Service Marketing Content Analysis Research Trend Research Methods