장기간 마스크 착용이 피부미용행동에 미치는 영향 연구

• 영문명: The Effects of Long-term Mask Wearing on Aesthetic Behavior: Focusing on the COVID-19 pandemic
• 발행기관: 한국인체미용예술학회
• 저자명: 김민정(Min-Jeong Kim) 유채목(Chae-Mok Yu)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제21권 제3호, 17~35쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2020.09.20

영문 초록

This study attempted to examine self-skin recognition and aesthetic behavior as well as providing basic data needed to develop strategies in preparation for the post-COVID-19 era in the beauty industry. For this, an online survey was performed among a total of 150 adult men and women aged 20 or older who have worn a mask regularly during the COVID-19 pandemic, and the results of the survey revealed the following: First, mask-wearing intention had a positive influence on mask-wearing experiences. Second, in self-skin recognition, mask-wearing revealed a significant effect on the recognition of causes of skin problems, but no significant influence was found in recognition of skin problem symptoms. Third, mask-wearing had a statistically significant effect on hygienic attitudes, but no significant influence on skin problem-solving attitudes or makeup application attitudes. Fourth, mask-wearing had a statistically significant effect on care-persistence behavior, but no significant influence on skin aesthetic consumption. Fifth, according to the analysis of differences in mask-wearing intention and experiences, self-skin recognition, aesthetic attitude, and aesthetic behavioral intention by gender, a statistically significant difference was found among all items. In terms of post-COVID-19 strategies in the beauty industry, this study suggests a necessity of promoting online education and consultation based on skin knowledge, introducing and improving service providers’ competencies, establishing hygienic environments, and developing new programs, which are difficult to implement at home.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 실증분석

Ⅳ. 연구결과

Ⅴ. 고찰

Ⅵ. 결론

참고문헌

키워드

코로나-19 마스크 착용 피부트러블 포스트코로나 피부미용 COVID-19 Wearing a Mask Skin Trouble Post-Corona Era Aesthetics