부동산종합서비스 인증제 연계 적용을 통한 중개서비스 품질 개선방안

• 영문명: A Study on the Improvement of Intermediary Service Quality through Linkage of Real Estate Comprehensive Service Certification System - Focused on the case of Integrated Changwon city’s
• 발행기관: 한국주거환경학회
• 저자명: 정삼석(Chung, Sam Seok) 김민정(Kim, Min Jueng)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제18권 제1호 (통권 제47호), 219~237쪽, 전체 19쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2020.03.30

영문 초록

The purpose of this study is to investigate the factors affecting the quality of real estate brokerage services in the integrated Changwon city by using the structural equation model and to apply the most influential factors to the brokerage business to provide a realistic solution satisfying both customer satisfaction and brokerage office profitability enhancement. The results of this study are as follows. Among the factors of real estate brokerage service (Changwon area), the significant factors influencing the quality of real estate brokerage service were formed by tangibility, firmness, professionalism, responsiveness, ethics, and communication. Assurance, and professionalism. The quality of real estate brokerage services affects future use and affects the recommendation of others even among variables related to the quality of real estate brokerage services.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구가설 및 연구모형

Ⅳ. 실증연구

Ⅴ. 결 론

참고문헌

키워드

부동산중개서비스품질 구조방정식 모형 부동산종합서비스 인증제 개발관리형서비스 임대관리형서비스 거래관리형서비스 Structural Equation Model. Real Estate Brokerage Service. Real Estate Agents. Quality Factors using SPSS 24.0. the Real Estate Brokerage Business