주택거래 특성이 협상만족에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of Housing Transaction Characteristics on Negotiation Satisfaction - Focusing on Gangnam 3-gu
• 발행기관: 한국주거환경학회
• 저자명: 장응환(Chang, Eung Whan) 최민섭(Choi, Min Seob)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제18권 제1호 (통권 제47호), 129~146쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2020.03.30

영문 초록

This study was conducted on housing transaction parties with experience in selling and buying apartments in Gangnam 3-gu in order to verify the relationship between the key characteristic factors and the satisfaction of negotiation in the housing transaction negotiation. Through the multiple regression analysis, empirical analysis was conducted on the relationship of the impact on negotiation satisfaction by structuring important influence variables in the housing transaction extracted through previous studies into personal and situational characteristics. As a result of empirical analysis, it was found that the negotiating goal, information symmetry, and timing have a positive effect on the satisfaction of negotiation in housing transactions. In other words, it was found that negotiators who have more features and acquired information focused on the negotiation objectives and more time to deal with external environment changes have a favorable position in negotiating housing transactions. In addition, it was confirmed that the factors perceiving negotiation satisfaction were different for each occupation group. Among the survey targets, public officials and office workers showed positive results as shown in the empirical analysis results.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구방법

Ⅳ. 실증 분석

Ⅴ. 결 론

참고문헌

키워드

주택거래 협상만족 다중회귀분석 housing transaction negotiation satisfaction multiple regression analysis