화장품 산업의 대중국 수출전략에 관한 연구

• 영문명: A Study on the Export Strategy of China to the Cosmetic Industry: Focus on Countermeasures against Tariffs and Non-Tariff Measures
• 발행기관: 강원대학교 경영경제연구소
• 저자명: 정우경(Woo-Kyung Jung) 이서영(Seo-Young Lee) 김태인(Tae-In Kim)
• 간행물 정보: 『아태비즈니스연구』제11권 제1호, 145~165쪽, 전체 21쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2020.03.30

영문 초록

Purpose - The purpose of this study is to suggest strategies and solutions for entering China in the tariff and non-tariff sectors of the cosmetic industry. Design/methodology/approach - This study analyzed the import tariff rate of cosmetics in China, and analyzed the export cost by actually interviewing the exporting companies to derive the economic effect of non-tariff measures. Findings - First, We proposed the use of the FTA business model (basic cosmetics), the use of Korea-China FTA tariffs (foam cleansing, toothpaste), and the use of APTA tariffs (perfume). Second, We proposed cooperation between the governments to facilitate customs clearance procedures and improvement of FTA awareness among corporate practitioners. Third, We proposed the expansion and support of the AEO MRA system and the expansion of Korea-China MOU conclusions regarding the certification system, and the international standardization of domestic licensing system and technical conditions. Fourth, We proposed the use of government-supported projects related to obtaining overseas certifications and overseas expansion through collaboration with the same industry. Research implications or Originality - HS3304 products excluded from the Korea-China FTA should take full advantage of the FTA business model. In addition, the non-tariff measure costs are fixed costs per year, so the ratio decreases as the number of exports and export volume increases.

목차

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 대중국 수출전략의 현황과 문제점

Ⅳ. 대중국 수출전략 수립 및 대응방안

Ⅴ. 결론

References

키워드

Korea-China FTA Tariff Rates Non-Tariff Measures Export Costs Cosmetics Industry