셀프 헤어 방법과 추구혜택이 셀프 헤어 선호도에 미치는 영향

• 영문명: The Effect of Self-Hair Method and pursuit Benefits on Self-Hair Preference
• 발행기관: 한국인체미용예술학회
• 저자명: 이소희(So-Hee Lee) 박은준(Eun-Jun Park)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제21권 제1호, 47~59쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2020.03.20

영문 초록

The purpose of this study is to analyze the effects of methods and benefits sought for self-hair care on self-hairdressing preference and provide useful data. For this a total of 433 questionnaires were distributed, and 417 copies were used for final analysis. For data analysis, SPSS 22.0 was adopted, and the results found the followings: Regarding the effects of methods and benefits sought for self-hair care on self-hairdressing preference, ‘hair care’, ‘hairstyling’ and ‘use of tools’ revealed a statistically significant influence. In terms of benefits sought for self-hair care on self-hairdressing preference, ‘personality-seeking’ and ‘trend-seeking’ showed a significant effect. In other words, as ‘hair care’, ‘hairstyling’ and ‘use of tools’ become more frequent, self-hairdressing preference improves. In addition, as ‘personality-seeking’ and ‘trend-seeking’ increased, self-hairdressing preference was higher. Regarding self-hair care methods, consumers preferred hairstyling and ‘personality-seeking’ to ‘trend-seeking’. Based on the above results, it’s anticipated that beauty salons would be able to increase sales by suggesting hairstyling and hair-caring methods and recommending decent products to consumers and gaining trust from them.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

셀프 헤어스타일링 헤어추구혜택 헤어선호도 셀프 헤어방법 Self-Hair Styling Hair Extraction Benefit Hair Preference Chart Self-Hairdressing