Assesment of the Competitiveness of Tourism Sector in An Giang Province, Viet Nam by Applying the Diamond Model

• 발행기관: 한국문화관광학회
• 저자명: Hoang Tu Uyen Nguyen Phu Thang
• 간행물 정보: 『문화관광연구』제21권 제2호, 51~57쪽, 전체 7쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

This research evaluates the competitiveness of tourism in An Giang province by applying the diamond model of Michael E. Porter. The analysis includes findings of (i) factor or input conditions, (ii) demand conditions, (iii) related and supporting industry, and, (iv) context for firm strategy and rivalry. The analyzed model shows that the tourism sector in An Giang duplicates the offering of other destinations, and the spiritual tourists make up a majority of tourists. Also, the tourism in An Giang targets the low end of the market, and competition in the tourism sector is mostly price - based completion. Therefore, the research recommends that the local government should improve the business environment bye enhanced infrastructure, education and promotional campaigns.

목차

Introduction

Research Methods

FINDING AND DISCUSSION

CONCLUSION

키워드

Competitiveness tourism sector An Giang Diamond Model