우리나라 중소기업의 전자상거래 수출확대방안에 관한 연구

• 영문명: A Literature Review of e-Commerce Exports of Korean SMEs
• 발행기관: 한국무역연구원
• 저자명: 최장우(Jang-Woo Choi)
• 간행물 정보: 『무역연구』제15권 제6호, 585~602쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

Purpose - This study was conducted to suggest government’s support measures for increasing e-commerce trade with the results of analyzing the difficulties and problems arising in relation to customs clearance and logistics when engaging in e-commerce exports. Design/methodology/approach - Based on a literature review, this study focused on overseas direct sales by e-commerce in which Korean companies sell products directly to local consumers in overseas online shopping malls (open markets). Findings - The recent spread of social media, such as Facebook and YouTube, has led to a significant increase in cross-border e-commerce through overseas open markets such as Amazon, eBay and Alibaba, which has drastically changed the paradigm of traditional trade. Despite the Korean SMEs’s recent surge in e-commerce exports, their share of the total exports still remains low. Currently, because e-commerce is used as an important conduit for advancing into overseas markets, the government’s active support efforts are required to drastically expand e-commerce exports. Research implications or Originality - The study found that expanding e-commerce exports requires various government support efforts, such as establishing a system to support e-commerce exports tailored to small businesses, building a system to provide high-quality overseas market and export statistical information, strengthening specialized education related to e-commerce exports, establishing an export customs system that is convenient to use, reducing logistics storage and delivery costs, simplifying tax refund and return procedures, and eliminating import customs clearance delays for importers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 전자상거래 수출관련 애로사항 및 문제점

Ⅳ. 전자상거래 수출확대방안

Ⅴ. 결론

키워드

Export and Import Customs Global e-Commerce Online Shopping Mall Open Market Overseas Direct Sales