다국적기업 자회사의 기업가정신 활동이 수출성과에 미치는 영향

• 영문명: The Impact of Subsidiary Entrepreneurial Initiative in MNEs on Export Performance in China: The Mediating Effect of Environmental Flexibility and Cultural Sensitivity
• 발행기관: 한국무역연구원
• 저자명: 서정은(Jeongeun Seo) 노태우(Taewoo Roh) 이일하(Ilha Lee) 김정근(Junggeun Kim)
• 간행물 정보: 『무역연구』제15권 제6호, 313~329쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

Purpose - Subsidiary entrepreneurial initiatives (SEI) to overcome the challenges where the emerging market is rapidly changing is urgent. Thus, the purpose of this study is to analyze the relationship between SEI together with environmental flexibility in coping with the host countries’ environment, and also cultural sensitivity as these are vital factors for multinational subsidiaries which entered China in increasing their export performance. Design/methodology/approach - This study examines the mediating effects of environmental flexibility and cultural sensitivity on the relationship between SEI and export performance. After obtaining data samples from KOTRA of Korean multinational subsidiaries entered China, we verified this study’s research model using PLS-SEM and came up with 167 valid samples. Findings - First, SEI of multinational enterprises (MNEs) had a positive impact on export performance. Second, SEI of MNEs had a positive impact on environmental flexibility while environmental flexibility did not have a positive impact on export performance. Third, SEI of MNEs had a positive influence on cultural sensitivity and cultural sensitivity in turn had a positive effect on export performance. Research implications or Originality - Our findings suggested that Korean companies should recognize cultural sensitivity as a key factor in the Chinese market as well as SEI in order to increase export performance. By examining the mediating effects of environmental flexibility and cultural sensitivity, this study expanded the relationship between SEI and export performance compared to existing literature by focusing on the segmented market.

목차

Ⅰ. 서론

Ⅱ. 기존문헌검토 및 가설제시

Ⅲ. 연구방법론

Ⅳ. 실증분석

Ⅴ. 결론

키워드

Cultural Sensitivity Entrepreneurship for MNE Environmental Flexibility Export Performance