싱글 1인 가구의 라이프스타일 유형에 따른 패션제품 자기의사결정

• 영문명: The Effects of Single-Person Household Lifestyle Groups on Self-decision-making of Fashion Products
• 발행기관: 한국무역연구원
• 저자명: 이지용(Ji-Yong Lee) 황진숙(Jin-Sook Hwang)
• 간행물 정보: 『무역연구』제15권 제4호, 351~370쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2019.08.30

영문 초록

Purpose - The purpose of this study was to segment Korean single-person households by lifestyles and to investigate the relationships among the variables related to self-decision making according to lifestyle groups. Design/methodology/approach - The total respondents of the study were 717 men and women. The statistical analyses used for the study were factor analyses, cluster analysis, ANOVA, confirmatory factor analysis, and path analysis using SPSS 18.0 and AMOS 18.0. Findings - Results showed that there were three lifestyle segments of single-person households. They were named as ‘glamorous and sociable’, ‘safety and practicality pursuit isolated’, and ‘personal enjoying’ groups. The study investigated the relationships among self-consciousness, fashion information search, decision-making, and post-purchase satisfaction for each lifestyle segment and the results showed that there were differences among the lifestyle groups according to the relationships among self-consciousness, fashion information search, decision-making and post-purchase satisfaction. Research implications or Originality - Based on the results of the study, fashion companies may implement their targeting and marketing strategies to satisfy the needs of single-person households.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

키워드

Lifestyle factors Lifestyle segments Satisfaction Self-decision-making Single-person households