조직 내 빅데이터 시스템 확산에 영향을 주는 요인에 대한 연구

• 영문명: Factors for the Intra-organizational Diffusion of Big Data Systems
• 발행기관: 한국IT서비스학회
• 저자명: 박성관(Seungkwan Park) 김 청(Cheong Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제18권 제2호, 97~121쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

In this paper, factors affecting intra-organizational diffusion of Big Data systems from the perspective of the Big Data system vendors have been analyzed. In particular, the theory of resistance against innovation that exists in some form before the adoption or rejection of innovation has been focused on. In order to do that, the resistance has been divided into three categories : postponement, rejection and opposition. The variables affecting each type are also divided into four independent variables : perceived risk, innovation characteristics, user attributes, and organizational attributes. As a result of the survey, it was confirmed that the influences of each variable are different according to the type of resistance. As the strength of the resistance was increased, the influence of the trialability was increased as well. As the strength of the resistance was decreased, the satisfaction with the existing system became more influential on the resistance. The time risk and the satisfaction with the existing system were found to affect all types of resistance. From the vendor s point of view, strategic implications are presented in terms of marketing or system development for diffusion, depending on the degree of resistance of the adopter.

목차

1. 서 론

2. 이론적 배경 및 가설

3. 연구방법

4. 연구 결과

5. 결론 및 논의

키워드

Big Data Diffusion Innovation Resistance Postponement Rejection Opposition