대형할인마트와 전통시장의 상생발전방안에 관한 연구

• 영문명: A Study on the Cooperation Development Schemes of Large Discount Mart and Traditional Market
• 발행기관: 한국주거환경학회
• 저자명: 이대륙(Lee, Dae Ruk) 김종진(Kim, Jong Jin)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제17권 제2호 (통권 제44호), 17~35쪽, 전체 19쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2019.07.30

영문 초록

The purpose of this paper is to derive a plan for strengthening competitiveness for mutual cooperation between traditional markets and large shopping malls. The relationship between the dependent variable of competitive advantage and the factors influencing it (independent variable) was analyzed through correlation analysis and multiple regression analysis. The results of the hypothesis and hypothesis test are as follows. Hypothesis 1. Traditional markets will be affected by facility modernization, convenience, accessibility and distance from large shopping malls. Hypothesis 2. Large shopping malls will be affected by new development areas, distance from the market, accessibility, and convenience. Hypothesis 3. Traditional markets and large shopping malls will be affected by accessibility, convenience, and proximity to each other. The competitive advantage of traditional markets is closely related to accessibility and land price level. The distance from the subway station and the 2006 announcement were statistically significant. Based on the results of the analysis, it can be said that when the accessibility to traditional market and large shopping mall is good and the convenience for consumers is good, it affects the land price (dependent variable) of the shopping mall positively. It can be said that the Edo period has a positive effect. This means that if large-scale shops try to increase accessibility and convenience as a means of developing cooperation with traditional markets, synergy may arise.

목차

I. 서 론

II. 이론적 고찰 및 선행연구

III. 연구의 모형

Ⅳ. 분석 결과

Ⅴ. 결론

키워드

전통시장 대형 상가 경쟁력 협력발전 상관관계분석 다중회귀분석 Traditional Market Large Discount Mart Competitiveness Collaborative Development Correlation Analysis Multiple Regression