정원박람회 관람객의 방문동기 연구

• 영문명: A Study on the Motivation of Garden Expo Visitors: Focusing on the Gyeonggi Garden Culture Expo
• 발행기관: 인간식물환경학회
• 저자명: 정재만(Jae Man Jeong) 오정학(Jeong Hak Oh)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제19권 제5호, 533~538쪽, 전체 6쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2016.10.30

영문 초록

This paper is a study on the visitor’s motivation and satisfaction to invigorate the Garden Expo that is spreading gradually since it was first held in 2010. 209 visitors of the Gyeonggi Garden Culture Expo, which was held in Gyeonggido Anseong, 2015, were surveyed. As the result of the survey, it was possible to find out that the visitors’ demographical/social economical backgrounds were so diverse the interest of Garden culture was highly popular. As the result of measuring the motivations using Maslow’s needs, the safety needs were the biggest but all 5 needs were shown relatively balanced. Women than men, and older generations than the younger generations showed higher self-actualization needs for creating a garden. The influence of the motivation on satisfaction was the highest in safety needs and self-esteem needs. Thus, it is able to see that in rest-oriented gardens decorated with plants, visitors feel safe and pleasant, while having pride that they are leading high level cultural life rather than mere entertainment. This result indicates the public’s interests on what are not only high but also quite positive in Korean society, where Garden Expos are just starting out.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. References

키워드

effect analysis Gyeonggi garden culture expo Maslow’s needs socio economic status