광주호 호수생태원 관광객의 방문동기 유형별 생태관광 매력성 평가

• 영문명: A Study on the Evaluation of the Ecotourism Destination’s Attractiveness of Gwangju Lake Eco-garden by Types of Tourists’ Visiting Motivations
• 발행기관: 인간식물환경학회
• 저자명: 문창현(Chang Hyun Moon)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제14권 제4호, 253~264쪽, 전체 12쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2011.08.30

영문 초록

The purpose of this research is to suggest appropriate directions for the improvement of ecotourism service quality through the investigation of the tourists’ satisfaction classified by types of visiting motivations in case of Gwangju Lake Eco-garden. For this purpose it focuses on the comparative analysis of the difference between importance and performance that tourists evaluate on the ecotourism destination’s attractiveness of Gwangju Lake Eco-garden by types of visiting motivations. The results may be summarized as follows. Attributes concerning the ecological value of natural environment, observational facilities and amenities need to keep up the good work as the representative ecotourism destination’s attractiveness. On the other hand, various experiential programs of natural ecosystem, learning programs for kids, sufficient interpretative boards and staff’s speciality were confirmed to be required to improve with the concentrated complement for the enhance of ecotourism service quality. And attributes concerning the infrastructure for eco-experience and interpretative guide must be sublated to input overkill because of extremely high performance compared with low importance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. 인용문헌

키워드

Ecotourist Importance-performance analysis IP matrix Segmentation Service quality