중요도-성취도 분석(IPA)에 의한 전주 자연생태박물관의 생태관광 매력성 평가

• 영문명: A Study on the Evaluation of the Ecotourism Destination’s Attractiveness of Jeonju Nature Ecological Museum by Importance-Performance Analysis
• 발행기관: 인간식물환경학회
• 저자명: 문창현(Chang Hyun Moon)
• 간행물 정보: 『인간식물환경학회지(JPPE)』제14권 제1호, 59~66쪽, 전체 8쪽
• 주제분류: 자연과학 > 자연과학일반
• 파일형태: PDF
• 발행일자: 2011.02.28

영문 초록

The purpose of this research is to suggest appropriate directions for the improvement of ecotourism service quality through the investigation of the museum visitors’ satisfaction by the importance-performance analysis in case of Jeonju Nature Ecological Museum. For this purpose it focuses on the comparative analysis of difference between importance and performance that ecotourists evaluate on the ecotourism destination’s attractiveness of Jeonju Nature Ecological Museum. The results may be summarized as follows. The visitors’ satisfaction level was confirmed to be lower than their importance level through the evaluation of the ecotourism destination’s attractiveness of Jeonju Nature Ecological Museum. Attributes concerning environmental interpretation and eco-experience need to keep up the good work as the representative ecotourism destination’s attractiveness. On the other hand, observational facilities and experiential programme of natural ecosystem were urgently required to improve with the concentrated complement for the enhancement of ecotourism service quality. And attributes concerning the condition of natural ecosystem must be sublated to input overkill because of extremely high performance compared with low importance.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 적요

Ⅴ. 인용문헌

키워드

ecotourist environmental interpretation eco-experience IP matrix visitors’ satisfaction