윈드서핑장의 물리적 환경과 이용만족, 재방문 의도와의 관계 분석

• 영문명: An Analysis on Relationship among Physical Environment, Satisfaction and Re-visit Intention of Wind Surfing Facility
• 발행기관: 한국해양비즈니스학회
• 저자명: 이병찬(Byung Chan Lee)
• 간행물 정보: 『해양비즈니스』제40호, 115~129쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.08.31

영문 초록

The purpose of this research is to verify the relationship among physical environment, use satisfaction and re-visit intention of wind surfing facility. To achieve the goal, A total of 187 samples were conducted with frequency analysis, exploratory factor analysis, reliability verification, correlation analysis, multiple regression analysis and simple regression analysis with statistical program. The results of this study are as follows. First, the results show that the amenity factor, esthetics factor and convenience factor of physical environment on wind surfing facility had significant influence with use satisfaction but cleanliness factor of wind surfing facility did not have statistical influence with use satisfaction. It can be identified that the role of relaxation and recreational use is important in participating in windsurfing activities. Second, use satisfaction was found to have a impact on re-visit intention. While using the windsurfing facility, a satisfying experience can be judged to be the factor driving the re-vist intention.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과

Ⅳ. 논의

Ⅴ. 결론 및 제언

참고문헌

Abstract

키워드

윈드서핑 물리적 환경 만족 재방문의사 Physical environment use satisfaction re-visit intention wind surfing facility