초등학교 학생들의 학용품 구매행동과 관련 변인

• 영문명: A Study on the Buying Behaviors of School-Supplies and Relevant Variables among Elementary School Students
• 발행기관: 한국실과교육학회
• 저자명: 이미숙(Lee Mi Sook) 김영희(Kim Young Hi)
• 간행물 정보: 『한국실과교육학회지』제18권 제3호, 265~279쪽, 전체 15쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2005.09.30

영문 초록

The purpose of this study was to examine how the general characteristics of elementary school students were related to their consumer knowledge, consumer education and the buying behaviors of school supplies. The findings of the study were as follows: First, those who had better knowledge of consumption and had consumer education by school, family and mass media more favorably were more positive in buying school-supplies behaviors. Second, regarding correlation among consumer knowledge, consumer education and school-supplies buying behavior, there were strong correlations between school-supplies buying behavior and consumer knowledge(r=.402), consumer education by family and consumer knowledge(r=.452) and school-supplies buying behavior and consumer education by home(r=.479). Third, the school-supplies buying behavior was influenced by the consumer education at home and the consumer knowledge.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 방법

Ⅳ. 연구의 결과 및 해석

Ⅴ. 결론

참고문헌

키워드

학용품 구매행동 소비지식 소비자교육 School-Supplies Buying Behaviors Consumer Knowledge Consumer Education