우리나라 중소기업의 전자신용장활용이 고객만족에 미치는 영향에 관한 연구

• 영문명: A Study on the Influence of e-L/C Application on Customer Satisfaction of SMEs in Korea
• 발행기관: 한국무역연구원
• 저자명: 권승하(Seung-Ha Kwon) 박근식(Keun-Sik Park)
• 간행물 정보: 『무역연구』제14권 제2호, 241~255쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2018.04.23

국문 초록

Through the development of transportation mode and information technology in recent world’s economy, an environment of international trade is rapidly changing that the knowledge and information-oriented society are received through globalization. International flow allows Letter of Credit (L/C) to adopt e-L/C system; which replaces traditional trade form into electronic form. This study focus on the influential relationship of e-L/C application on customer satisfaction, and regulation effect of reliability of national e-trade service by implementing empirical testing with SPSS and AMOS program from 338 SME businesses’ surveys from Korea. The results are as follows. Firstly, e-L/C, perceived converting cost, and the capabilities of company apply positive effects on the customer satisfaction. Secondly, the effect of customer satisfaction from e-L/C and converting cost represents regulation effect regarding reliability of national e-Trade service (uTradeHub). This study’s implications are to determine the significant factors to utilize e-L/C for the companies, and to analyze the influence on regulation effect from the reliability of national e-Trade service.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

Customer Satisfaction e-L/C National e-Trade Service (uTradeHub) Reliability Perceived Conversing Cost