남성의 피부특성과 화장품 사용 행동의 관련성

• 영문명: Interrelationship between Men s Sin Characteristics & Using Behavior of Cosmetics
• 발행기관: 한국인체미용예술학회
• 저자명: 이주연(Ju Yeon Lee) 송솔희(Sol Hui Song)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제19권 제1호, 287~299쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2018.01.30

영문 초록

Having a good appearance in modern society is becoming a big issue in regards to relationships. People now, more than ever, are realizing that your appearance is important in dealing with those around you. This trend of thinking is not just seen in women, but is an increasing concern among men as well. Korean men’s interest in skin care and cosmetic products has been on the rise, as well as the global market for male cosmetics. This research will show how men’s knowledge of their skin characteristics, and men’s level of cognition for cosmetic products, effect the purchase and use of skin care and cosmetic products. Also, this paper was proposed in order to help develop the future mens cosmetic market by examining the habits of their cosmetic purchases. In this survey 336 participant from 20s to 40s living in Daejeon, Chung-nam were responded. The data was analyzed with SPSS 18. In order to this analyze data, Descriptive statistic analysis, Cross analysis, Correlation analysis, and Reliability analysis was used. In accordance with the analysis of using behaviors of cosmetics by men, men with oily skin were the most frequent user of cosmetic and the most frequent trouble was dryness. Men started to use cosmetics from middle school and high school. The most consideration fact of purchasing cosmetics was product s effectiveness. and they investigated product s information from friends. As the fact the men use the skin and cleanser regardless of age, incomes, skin type and they want to buy the functional cosmetic in all age, income, skin type, men s cosmetic market would definitely increase, expand by function and effect as well.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론 및 고찰

키워드

Skin Characteristics(피부특성) using behavior(사용 행동) men s cosmetic(남성화장품) product effect(제품 기능)