소비자의 백화점 인식과 쇼핑경험이 백화점 만족도에 미치는 영향

• 발행기관: 한국산업경영학회
• 저자명: 허 정 여찬구 이호택
• 간행물 정보: 『한국산업경영학회 발표논문집』2017년도 춘계학술대회 발표논문집, 424~429쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.21

영문 초록

Consumers’ perception or experience of the store is an important issue for even retailers as it can affect preference and choice of the store. There are many studies that have examined utilitarian and hedonic motives as a precedent factor for store selection. However, there is a lack of specific research on the process of forming preferences for stores through consumers perceptions of stores with complex attributes such as department stores. The purpose of this study is to classify department store attributes according to consumer s utilitarian/emotional shopping motives and investigate the effect of these attributes on consumer s usefulness/enjoyment of store perception and shopping experience. The implications were discussed for describing the image differentiation of department stores and the number of visitors increase in multiplex shopping malls.

목차

Ⅰ. 서 론

Ⅱ. 선행 연구

Ⅲ. 연구모형과 가설

Ⅳ. 연구조사 설계

키워드

Utilitarian Motive Emotional Motive Store Perception Shopping Experience