전자상거래의 서비스품질과 재이용성과에 관한 연구

• 발행기관: 한국산업경영학회
• 저자명: 이태희 박정선
• 간행물 정보: 『한국산업경영학회 발표논문집』2017년도 춘계학술대회 발표논문집, 243~248쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.21

영문 초록

Internet-based e-commerce was reborn as an important distribution on the financial markets. The popularization of e-commerce, with the advantage of overcoming the limitations of space-time and the diversity of service delivery, shows the accelerated growth of online shopping malls. And today s consumer desire for the diverse service and, in particular part they needs of rapidly increasing delivery service. In addition, O2O(online to offline) which is online and offline the lines are blurred because of this trend, online shopping mall’s competition is deepening to online e-commerce to gain an improved competitive advantage, efforts are being made to quality of service delivery. Online commerce businesses are in order to gain a competitive edge in the customer oriented to building long-term relationships with the customer by quality and the delivery service improvement and development. This paper is test non-time property factor and angular factor empirically. because of quality of delivery service with time property factor and customer orientation service which was important in the advance research and nowadays. Furthermore, suggest that the quality of on-line shopping malls should be oriented to improve development for activation of online commerce with the time property factor and non-time property factor.

목차

Ⅰ. 서 론

Ⅱ. 선행 연구

Ⅲ. 연구모형과 가설

Ⅳ. 연구범위

키워드

Online Shopping Mall Delivery Service Quality Customer Satisfaction Intention to Reorder