신제품 공개의 공시효과

• 발행기관: 한국산업경영학회
• 저자명: 손인성 김진수
• 간행물 정보: 『한국산업경영학회 발표논문집』2017년도 춘계학술대회 발표논문집, 171~176쪽, 전체 6쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.04.21

영문 초록

This study focuses on information asymmetry between component suppliers participating new product preannouncement (NPP) and investors in the smartphone industry. To examine to impact NPP on market value, this study performed an empirical analysis using event study based on component suppliers of iPhone and Galaxy S series from 2007 to 2016. As a result, new partners and new technologies-adopted component suppliers have a higher abnormal return in the short-term than existing partners and existing technologies-applied component suppliers at the time of NPP. In this case, it can be interpreted to support signal theory which can have a positive effect in the market from announcement effect. This is meaningful to identify that NPP could mitigate information asymmetry between component suppliers and investors as a first paper.

목차

Ⅰ. 서 론

Ⅱ. 선행 연구

Ⅲ. 자료수집과 연구방법

Ⅳ. 실증분석 결과

Ⅴ. 결 론

키워드

New Product Preannouncement Information Asymmetry Signal Theory Event Study Abnormal Return