비영리 조직과 기업 간 협력에 있어서의 성과 요인

• 영문명: Performance Factors in NGO-Corporate Partnerships
• 발행기관: 한국무역연구원
• 저자명: 김수연(Su-Yeon Kim) 표나성(Na-Sung Pyo) 정승화(Seung-Wha Chung) 최순규(Soon-Kyoo Choe)
• 간행물 정보: 『무역연구』제13권 제6호, 427~442쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.12.03

영문 초록

Corporate Social Responsibility (CSR) has evolved and improved over time. Throughout the course of CSR development, corporations have learned that CSR can be better executed by partnering with non-governmental organizations (NGO), as NGOs are specialists in social responsibility. While previous studies have tried to conceptualize the NGO-corporate partnership, this study aims to empirically test what is behind the success of NGO-Corporate partnerships and which elements can improve their performance. Based on the resource-based view, institutional, and network theories, this research explores the roles of resource complementarity, bilateral informational exchange and trust on project performance measured by three outputs: project efficiency, social contribution, and NGO competitiveness. The empirical results based on 79 projects from 31 NGOs indicate that there is a significant and positive statistical support for the effect of bilateral information and trust on project efficiency, resource complementarity on social contribution, as well as resource complementarity, bilateral information exchange, and trust on NGO’s enhanced competitiveness.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 가설

Ⅳ. 연구 방법

Ⅴ. 결과 및 토의

Ⅵ. 결론

키워드

Bilateral Information Exchange Institutional Theory NGO-Corporate Partnership Resource Complementarity Resource-based View