국내 SPA 브랜드의 글로벌 경쟁력 제고 방안에 관한 연구

• 영문명: A Study on Improving the Global Competitiveness of National SPA Brands
• 발행기관: 한국산업기술융합학회(구. 산업기술교육훈련학회)
• 저자명: 이종명(Jong-Myung Lee)
• 간행물 정보: 『산업기술연구논문지』산업기술교육훈련논문지 제16권 4호, 199~205쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2011.12.30

영문 초록

To compete with global SPA(Specialty Store Retailer of Private Label Apparel) brands, the study of marketing strategy for national brands is as bellows. First, With effective distribution system, pricing competitive product should be developed. Second, To strengthen the competitiveness of national SPA brands a display of SPA brand s shop and a visual merchandising should be differentiated to meet the brand s concept. Third, Strengthen the trend of causal wear and develop the design to meet a fast fashion changes. Fourth, It is required to set the strategy of unique image for national SPA brands.

목차

Ⅰ. 서 론

Ⅱ. 본 론

Ⅲ. 결과 및 고찰

키워드

SPA(제조 직매형 의류전문점) Retail SPA(유통업체 SPA) Maker SPA(제조업체 SPA) National SPA(국내 SPA) Global SPA(해외 SPA)