입지적 변화에 따른 농협 하나로 마트의 경영성과에 영향을 미치는 요인분석

• 영문명: An Analysis on Factors Affecting the Management Performance of Nonghyup Hanaro Mart Perspective Location Pattern
• 발행기관: 한국주거환경학회
• 저자명: 김교남(Kim, Kyo Nam) 김재환(Kim, Jae Hwan) 심희철(Shim, Hee Cheol)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제15권 제3호 (통권 제37호), 349~358쪽, 전체 10쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2017.09.30

영문 초록

In Chungcheongnamdo, competitors such as department stores, large-scale marts, and SSMs are emerging due to the launch of Nippo New City and Sejong Special Municipality. In addition, it is urgent to maximize the management efficiency of existing Hanaro Mart, as the existing distribution structure changes in the study area. The study was conducted to investigate the factors affecting the management performance of 48 Hanol Mart in Nonghyup, Gongju, Seosan, Asan and Cheonan in Chungcheongnamdo using Analytic Hierarchy Process. Priority analysis results and easiness of walking use 0.137, convenience of parking space 0.080, image of the store and cleanliness 0.778, convenience of use of public transportation (subway, bus, etc.) 0.072, product differentiation 0.065, distribution of Hanaro Mart stores by region 0.047, and the overall ease of travel with Mart was 0.437. In terms of ease of use, ease of use of public transportation(subways, buses, etc.), distribution of Hanaro Mart stores by region, and convenience of mobility with overall shopping mall, It is seen as a related problem. Based on the results of the analysis, we suggest suggestions and improvement plans to utilize Hanaro Mart as basic data for efficient and rational operation and planning.

목차

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. 연구 방법

Ⅳ. 실증분석 결과

Ⅴ. 결 론

키워드

농협 하나로 마트 계층분석적 의사결정방법(AHP) 선택요인 중요도 경영성과 Nonghyup Hanaro-Mart Analytic Hierarchy Process Selection Attribute Impotance Management Performance