Analysis of Policy for Independent Grocery Stores in Morocco

• 발행기관: 한국무역연구원
• 저자명: Ikram-Benchrif Young-Ho Nam Kyoung-Ae Kim
• 간행물 정보: 『무역연구』제13권 제5호, 181~206쪽, 전체 26쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

The objective of this study is to identify the main issues that limited the success of the government plan to modernize traditional retail in Morocco. To achieve the objective, a sample of 80 owners of independent grocery stores was used. The SPSS statistical software was used to analyze data and identify major issues. According to results of the study, the government plan’s limited success is resulted from implemented strategies that did not match the socio-cultural reality and did not meet the present needs of independent grocery stores owners. And owners of independent groceries did not understand all the benefit of being part of a franchise system. On the contrary, many owners view the franchise system as a form of exploitation by the franchisor that would hurt their independence and autonomy. To remedy this situation, the study suggests establishing cooperatives and associations of small grocery stores as an optimal channel through which the government could restructure and modernize this sector in Morocco. Synergy and dynamics should be created between independent store owners, associations and the government to provide optimal support.

목차

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Framework

Ⅳ. Data Analysis

Ⅴ. Data Results

Ⅵ. Conclusion

키워드

Government Plan Hanouty Franchisor Modernization of Traditional Retail in Morocco National Franchise Small Independent Grocery Stores