벤처기업의 수출과 판매비와관리비 지출이 경영성과에 미치는 영향

• 영문명: The Effects of Exports and Selling and Administrative Expenses on the Business Performance of Venture Firms
• 발행기관: 한국무역연구원
• 저자명: 안상봉(Sang-Bong An) 오희화(Hee-Hwa Oh)
• 간행물 정보: 『무역연구』제13권 제5호, 427~448쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.10.31

영문 초록

The objective of this study is to verify the effects of exports and selling and administrative expenses on business performance of venture firms. using multi-variate regression analysis. Results showed that venture firm exports had positive effects on business performance. Moreover, selling and administrative expenses of venture firms had positive effects on business performance, including the sub-elements of selling and administrative expenses such as entertainment expenses and advertising campaign expenses. On the other hand, selling and administrative expenses had negative effects on exports. Specifically, overseas market pioneering cost and export cost that were expected to be directly related to exports had positive effects on exports. Meanwhile, entertainment expenses, advertising campaign expenses and sales promotion expenses that used to have positive effects on sales in preceding research studies, had negative effects on venture firm exports.

목차

Ⅰ. 서론

Ⅱ. 선행연구 검토

Ⅲ. 연구의 설계

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

Business Performance Export Selling & Administrative Expenses Venture Firm