斗山그룹의 企業活動과 經營戰略

• 영문명: The corporate activities and managerial strategy of Doosan group
• 발행기관: 한국경영사학회
• 저자명: Kun Hee Lee(李建憙)
• 간행물 정보: 『경영사연구(경영사학)』제17집 제1호(통권28호), 101~149쪽, 전체 49쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2002.05.30

영문 초록

Doosan Group has been incorporated 106 years ago, according to the entrepreneur ship with reliability, creditability based on the human harmony of Doosanism. In the beginning of period, the founder, Seung-Jik Park(1896~1952) incorporated the company. Seung-Jiks Park’s Shop at Baogae(Chong-ro 5-ka, Seoul) as a starting point for formation of national capital in Korea, in spite of Japanese colonism in 1896. Then, the shop sold the food, cosmetics, linen and cotton cloth and grown with the spent with honesty and reliability and formed modern managerial seed. As a Second chamnan. Doo- Byung Park(1952~1973) newly created the Doosan Group according to the founders directives as a modern corporate. Chairman Doo-Byung Park’s entrepreneurship expanded the business size and concentrated on Beer Industry on cotton cloth, corn food, trade and developed the company tn transportation, trade, construction, package and communication media business. Third Chairman, Soo-Chang Chung(1974~1980) developed the corporate activities with safety and growth. Especially he expanded Electronics Industry through merger and acquisition, diversification and liquidation and he managed Group Steering Committee and transferred to productive stuff business. Fourth Chairman, Yong-Kun Park expanded foreign market to export the goods such as Beer, Construction Materials, Electronics, Glasses, Machinery and Equipment Division. Moreover He devoted the affliated Industry and new business Industry including the existing business Industry. Also he expanded size of Group industry horizontally and vertically. Especially he concentrated to promote for technical level of each division, and he devoted for enforce the international competition in the period of 1990 years of globalization and open-door policy. At the centennial Day of Doosan in 1996 after the Doosan Group incorporated in 1896, the Holding Company of Doosan reestablished the managerial creeds for customeroriented and clientele-minded business paradigm after Big Accident of Phenol-Penituration In Nakdong River in 1991. A new Total Management System for Environment Management developed and initiated Green Management by Doosan Group and merged the same business division restructured three dimension business unit such as the Living Business Technical Unit Industrial Material Business Unit and information Channel Business Unit. In 1995, Doosan Group executed by reengineering and restructuring and disposed the surplus assets through liquidation procedures and settle down the low income business. And Doosan Group transferred to high income business and acquisited the Korea Heavy Industry and renamed Doosan Heavy Industry for promotion. At last, the fifth chairman Yong-Ob Park(1996~2002, present) innovated managerial strategy for ① Five-steps Restructuring Plan, ② Cash Flow Management ③ Profit Measuring Plan ④ CEO Compensation System, New Start as new growth strategy. And Doosan Group started another centennial step for promotion and development.

목차

Ⅰ. 서론

Ⅱ. 박승직의 창업활동과 경영전략(창업시대 : 1896~1952년)

Ⅲ. 박두병의 기업활동과 경영전략(그룹형성시대 : 1952~1973년)

Ⅳ. 정수창의 기업활동과 경영전략(성장시대 : 1973~1981년)

Ⅴ. 박용곤의 기업활동과 경영전략(도약시대 : 1981~1996년)

Ⅵ. 박용오의 기업활동과 경영전략(혁신시대 : 1996년~현재)

Ⅶ. 결론

참고문헌

Abstract