헤어 디자이너의 이미지 중요도와 만족도가 재방문에 미치는 영향

• 영문명: Effects of the Image Importance and Satisfaction of Hair Designer on their Revisit
• 발행기관: 한국인체미용예술학회
• 저자명: 김민정(Min Jung Kim) 이영아(oung A Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제18권 제3호, 209~221쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2017.09.20

영문 초록

This study investigated the effects of hair designers’ image on customers’ revisits to a beauty salon among adult women in their 20s. The results found the following: First, in terms of the importance of hair designers’ image, ‘appearance’ was the highest, followed by ‘attitude’, ‘mindset’ and ‘communication’. In terms of customers’ satisfaction as well, ‘appearance’ was the highest, followed by ‘attitude’, ‘mindset’ and ‘communication’. Customer revisits were relatively high, and positive correlations were found among most variables. Second, in terms of overall image, importance was higher than customer satisfaction. In attitude and communication as well, importance was higher than satisfaction. Third, in the importance of image, attitude and communication had positive influence on customer revisits. In terms of customer satisfaction with the hair designers’ image, attitude, communication and mindset revealed a positive effect on customer revisit. According to the said results, attitude, communication and mindset, not a hair designer’s look, have a significant influence on customer revisits. Therefore, it appears to be deemed necessary to provide hair designer image improvement education and establish a related institutional framework.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

헤어 디자이너 이미지 중요도 이미지 만족도 재방문 Hair Designer Image Importance Image Satisfaction Revisit