미용산업체 형태에 따른 접객시스템의 필요성과 중요성 인식의 차이 연구

• 영문명: A Study on Differences in Perception on the Necessity and Importance of Hospitality System by Type of Cosmetology Business
• 발행기관: 한국인체미용예술학회
• 저자명: 최다혜(Da-Hye Choi) 조지훈(Ji-Hoon Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제18권 제2호, 219~237쪽, 전체 19쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2017.06.20

영문 초록

With the growth of the beauty industry, beauty services that include all cosmetology activities as well as intangible services have become an important factor directly related to sales, not just the supply of products or services. They are also meaningful in terms of business strategy. Most hospitality-related studies focus on food and hotels, however, and studies on cosmetology-related customer services are rare. Therefore, this study attempted to investigate customer services in cosmetology. For this, a questionnaire comprised of a total of 45 questions (general characteristics of cosmetologists: 8; perception of the need for a hospitality system:10; perception of the importance of hospitality system: 8’ hospitality system-related education: 8; etc.) was conducted. The collected data were analyzed using factor analysis (SPSS 21.0), a reliability test (factor analysis), paired t-test and independent t-test. Among a total of 230 questionnaires, 218 copies were collected and used for analysis. The results found the following: A hospitality system was a basic perception in both beauty salons and aesthetic clinics while it was a fairly new concept in makeup and nail salons. In addition, there has been little hospitality-related education across the cosmetology industry. Therefore, beauty salons and esthetic clinics must work hard to improve quality through continued hospitality education while makeup and nail salons should take greater awareness of its necessity and importance. There are limitations in generalizing the results of this study as Korea’s cosmetology industry trend and further studies on this matter based on the results of this study would make a contribution to the improvement of the hospitality systems.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

키워드

접객 시스템(Hospitality System) 접객교육(Hospitality education) 중요성(importance) 필요성(necessity need) 미용서비스산업 형태(Type of Cosmetology services Business)