Self-construal as an Antecedent of Ethical Ideology

• 발행기관: 한국무역연구원
• 저자명: Tavleen Kaur Dhandra Hyun-Jung Park
• 간행물 정보: 『무역연구』제13권 제4호, 1~16쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.08.30

영문 초록

The present study examines the role of self-construal in influencing the ethical decisionmaking of consumers. Self-construal is argued to influence the ethical ideology of an individual that in turn affects one’s ethical judgments. In particular, the interdependent and independent self-construal is assumed to be positively related to idealism and relativism, respectively. A survey based on self-administered questionnaires comprising the Self-construal scale, Consumer Ethics Scale and Ethics Position Questionnaire has been conducted on 212 subjects in South Korea. The results of the structural equation modeling indicate that consumers with interdependent self-construal have idealistic philosophies, whereas those with independent self-construal have relativistic philosophies. Idealism also positively influences the ethical beliefs of consumers toward unethical practices. The present research provides implications for marketing managers, public policy makers, and future researchers to design campaigns for consumers to diminish the problem of consumer unethical activities and to promote ethical and environmental activities among them. The model examined in this research should be acknowledged as an initial effort to relate self-construal and its influence on ethical decision-making process.

목차

Ⅰ. Introduction

Ⅱ. Review of Related Literature

Ⅲ. Research Hypothesis

Ⅳ. Research Methodology

Ⅴ. Results and Discussion

VI. Conclusion

키워드

Consumer Ethics Ethical Ideology Self-Construal Structural Equation Modeling