Assessing the Role of Health Concerns in Determining Meat Consumption Pattern in the U.S.

• 발행기관: 한국농업경제학회
• 저자명: Wanki Moon
• 간행물 정보: 『농업경제연구』50권 3호, 43~64쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

This article reports empirical evidence concerning the effects of consumers’ health concerns on U.S. meat consumption pattern of five meat categories including beef, pork, chicken, turkey, and fish. Using NPD household diary data reporting bi-weekly consumption frequencies of the five meat categories, we used generalized Heckman’s model to take into account significant portion of zero servings and contemporaneous correlations across the five equations and estimate demand elasticities with respect to health concerns. Results show that red meat (beef and pork) consumption was neg-atively associated with health concerns, while white meat (chicken and turkey) and fish were linked to health concerns positively. Estimated elasticities were less than one for all five categories with turkey consumption (0.7355) being most responsive to health concerns, followed by fish (0.6048), pork (-0.5061), chicken (0.4420), and beef (-0.3081).

목차

Ⅰ. Introduction

Ⅱ. Conceptual Framework for Preference Analysis

Ⅲ. Data and Model Specification

Ⅳ. Estimation Methods

Ⅴ. Results

Ⅵ. Conclusions

키워드

Meat Consumption Health Concerns Generalized Heckman s Model Demand Elasticities for Health Concerns Contemporaneous correlation