모바일 간편결제 서비스에 대한 사용자 수용저항 요인 :

• 발행기관: 한국IT서비스학회
• 저자명: 김소담(So dam Kim) Philip Park 양성병(Sung Byung Yang)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제16권 제2호, 139~156쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.06.30

영문 초록

Since the global financial crisis of 2008, the continuous development and innovation in technology-related fields such as information and communications technology (ICT) are likely to swim against the recession. In this paradoxical situation, the necessity of financial innovation through ICT is on the rise. For this reason, the appearance of Fintech is more meaningful as a new converged industry with the potential to lead financial innovation. The term of Fintech is derived from combining ‘Finance’ and ‘Technology.’ In South Korea, one of the most popular types of Fintech is mobile payment. KakaoPay, which is the first mobile easy payment service in Korea, is a much more simplified type of mobile payment service than ones used in the past, and is provided by the most popular mobile messenger service in Korea, KakaoTalk. However, KakaoPay has few active users in spite of its many advantages, which include convenience, simplicity, and a powerful platform. Thus, the main purpose of this paper is to investigate influencing factors of user resistance on KakaoPay. In order to investigate specific factors, a research model is developed based on the unified understanding of user resistance put forth by Laumer and Eckhardt (2012). After gathering online survey data from KakaoTalk users, an empirical analysis is conducted to verify this research model. The results of this study give insights regarding user resistance factors in the Fintech sector, and by so doing, it is expected that the important factors of user resistance could help the diffusion of new services when new mobile payment services appear in the near future.

목차

1. 서 론

2. 이론적 배경

3. 연구모형 및 가설

4. 연구 설계

5. 자료 분석 및 결과

6. 토의 및 의의

References

키워드

Mobile Easy Payment Service User Resistance Perceived Risk Switching Cost Social Network Platform KakaoPay Fintech