Business Group, Nonmarket-Driven Diversification and Nonmarket Corporate Strategy

• 발행기관: 한국윤리경영학회
• 저자명: Hyoung Goo Kang Changmin Lee
• 간행물 정보: 『한국윤리경영학회 학술대회 발표논문집』2015년 춘계학술대회 발표논문집, 1~34쪽, 전체 34쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.04.30

영문 초록

The private incentives of stakeholders can drive corporate diversifications. Controlling shareholders, management and government are important stakeholders and affect a firm’s diversification strategies. We regard such diversification pressed by the nonmarket incentives of stakeholders as nonmarket-driven diversification. This contrasts with standard market-driven diversification. Nonmarket-driven diversification is a subset of nonmarket corporate strategy and has been under researched in the literature. Nonmarket corporate strategy is a nonmarket extension of corporate strategy just as nonmarket strategy is mainly a nonmarket extension of business strategy. We hypothesize that firms affiliated with business groups are more likely to undertake nonmarket-driven diversification. This solves and provides a fresh perspective to the unresolved puzzle on the efficiency of corporate diversification and business groups.

목차

Abstract

Introduction

Puzzles on Business Groups and Corporate Diversification

A Missing Piece in Integrated Strategy: Nonmarket Corporate Strategy

Application: Business Group and Diversification

Conclusion and Next Steps

References

키워드

nonmarket strategy, integrated strategy, nonmarket-driven diversification, nonmarket corporate strategy, business group, corporate diversification