중국 온라인시장 현황 연구

• 영문명: A study about China online market status
• 발행기관: 한국창업학회
• 저자명: 전외술(Jeon, Oi Sul) 정성아(Jung, Seong A)
• 간행물 정보: 『한국창업학회지』제12권 제1호, 1~15쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2017.02.28

국문 초록

The fast development of the Internet drives new vigor and opportunities to the world’s economy, especially, with the development of the new commercial technology and network technology, the Internet technology application has achieved the unprecedented progress. The network is not only a latent big market, but also a new commercial carrier with huge potential. In the network economy age, the commodity retail has a new way network marketing. Shopping on-line also becomes one fashion which the consumers now pursuing. The investigation demonstrates that the consumers shopping on line every year are growing steadily; the growing interests of users to the network shopping mean that in the future several years, China will be cultivating a huge expense market of electronic commerce. This paper about benefit segmentation of network market was discussed as follows: firstly the development of the research in the field was explained in and abroad, including several important methods and the traits and defaults of the method application in research reports; Secondly, we outlined the benefit segmentation for network marketing.

목차

Ⅰ. 서 론

Ⅱ. 중국 소비시장 형태의 변화

Ⅲ. 중국 온라인 시장의 활성화

Ⅳ. 결론

키워드

China online market network marketing new commercial technology electronic commerce China market