바디페인팅 착시현상을 활용한 광고 효과에 대한 탐색적 연구

• 영문명: Exploratory by utilizing the effect of advertising on body painting illusion
• 발행기관: 한국인체미용예술학회
• 저자명: 이진용(Jin Yong Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제18권 제1호, 7~20쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2017.03.20

영문 초록

This study aims to suggest a case for the utilization of advertising marketing in regard to a role as a means of publication in order to promote products in a short period of time to customers and the promotion of a corporate image by incorporating body painting into advertisement business with the use of optical illusion. The purpose of this research is to divide use cases of body painting via optical illusion in advertising, to increase effect and availability of body painting in various advertising media for brand image promotion as advertising and marketing tools in the future based on this, and to help to establish a brand’s color and image in order to be differentiated from other brands. This research was conducted with theatrical research based on literature materials and an empirical study of an analysis of body painting works using trompe-l oeil techniques. Given that body painting is an expression that is expanded aesthetically on the basis of preceding research on existing body painting and trompe-l oeil, the artistic side of body painting and aesthetic modeling grounded on modeling elements and principles were considered. In the case of research materials, home and foreign books, articles, TV commercials, paper advertisement and make-up related papers were used for reference as well as the utilization of internet materials in order to select visual materials.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 광고에 나타난 브랜드 이미지와 브랜드 아이텐티티

Ⅳ. 광고에 있어 바디페인팅이 갖는 미적 표현

Ⅴ. 착시현상으로 표현된 광고 이미지 사례 분석

Ⅵ. 결론 및 제언

참고문헌

키워드

바디페인팅 광고 착시현상 트롱프뢰유 Body Painting advertisement An optical illusions Trompe-I oeil