관계효익, 정(情)이 충성도 및 관계지속의도간의 관계에 관한 연구

• 영문명: A Study on the Relationship between Relational Benefits, Cheong, Loyalty and Intent to Relationship Continuity: The Supplier s Perspective
• 발행기관: 한국농식품정책학회
• 저자명: 권기대(Ki Dae Kwon) 정락채(Lak Chae Chung)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 35권 3호, 581~602쪽, 전체 22쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2008.09.30

영문 초록

The Purpose of this study is to analyzed a study upon the relationship between relational benefits, cheong on loyalty and intent to relationship continuity focused on goji herb suppliers. This thesis is based upon relationship marketing theory. The subject used for the study were 152 PCs questionnaire. analysis methods were used frequency analysis, factors analysis, reliability analysis, correlation analysis, and multiple regression, The results of this study were as follows. First, hypothesis 1 and sub hypothesis were to proven to have a crucial influences to relational benefits on supplier loyalty, Second, hypothesis 2 that moderate cheong variable used also were to proven to have positive impacts on relational benefits on supplier loyalty excepts intent to relationship continuity, Detailed and implications and suggestions were presented in the conclusions.

목차

Abstract

I. 서론

II. 이론적 배경과 연구가설

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

Relational benefits Cheong Loyalty lntent to Relational Continuity